I ocassionally joke that often the only exercise I get is jumping to conclusions.
For some reason I always thought I heard something like that from Norton Juster’s Phantom Tollbooth but could only find the following interchange:
“You’re on the Island of Conclusions.”
“But how did we get here?” asked Milo.
“You jumped, of course,” explained Canby. “That’s the way most everyone gets here. It’s really quite simple: every time you decide something without having a good reason, you jump to Conclusions whether you like it or not. It’s such an easy trip to make that I’ve been here hundreds of times.”
“But this is such an unpleasant looking place,” Milo remarked.
“Yes, that’s true,” admitted Canby; “it does look much better from a distance.”
A lot of us think we have a great idea for a business and in our haste to get things going often take a trip to the Island of Conclusions.
We take our own mental map and impose it on our customers, vendors, and employees imagining that of course they see things the same way as we do. It’s obvious, right?
And that is how you build something no one wants.
Solving a problem comes only after understanding the problem, the real problem. Even if you’ve experienced the problem double-check that you’re not the only one who sees it that way.
Once you have an answer ask yourself how KNOW that is the answer. Does it solve the real problem?



In previous posts I’ve mentioned my feeling that the
One of the most valuable commodities you possess is time. What you do with it determines what kind of life you lead and is often a reflection of your beliefs. For some of us we get busy doing things that are not what we want to be doing. I know since the last post I told myself- “it is just for a little while until…” and then a week passes and more stuff surfaces. When you are starting or exploring business ideas as a hobby, as a part-time or even as a full-time entrepreneur it is easy to fall into that kind of trap. That is why it has been good to have someone to work with or nag you about what you said you’d do.