Yesterday, I spent doing some initial market validation for Tshirts4hire.com as I attended a lunch put on by Corporate Alliance, a business networking group, and a weekly gathering at Gangplank Utah.  I had a chance to talk with businesses owners about what appealed to them about what we’re offering and a group of college students about what reservations and questions they had.

The information wasn’t new but the emotional connection was. Business owners got very excited about the ability to target specific groups, demographics, or geographic locations. Price didn’t even come up in the conversation even with some start-ups later in the day which kind of surprised me. It also helped to hone our focus on what we need to be sure we get right or what is most valued.

Conversations with students were more around how everything worked in the process. Again they helped to focus our efforts on being extra sure that we’re clear and transparent with the entire process. After they understood how everything worked most thought it was a great idea and knew someone who would “totally do this” though interesting to note it wasn’t something they were itching to do themselves.

I’ve got to investigate that a little more to allow for a quicker adoption by everyone instead of just a particular target group (our love group). Any insights from anyone as to possible barriers as to why you wouldn’t want to get paid for wearing a t-shirt?