Posts Tagged ‘Tshirts4Hire.com’

Invitations and Opportunities

July 15th, 2010

Last week Tshirts4Hire.com was 1 of 5 teams to be invited to participate in Funding Universe’s CrowdPitch. You have 4 minutes (exactly-they cut you off mid-sentence) to pitch followed by 3 minutes of Q & A before the “judges” give you a American Idolesque critique. While we didn’t take home 1st place it was a good experience with great feedback from entrepreneurs, angels, and VC’s. Our pitch went well enough and though I could have done better with the Q & A it helped to validate what questions we still needed to answer or at least find better ways of communicating the answers.

Speaking of answers, for all those who are budding entrepreneurs or thinking of becoming one there are a series of short videos that walkthroughdefinitions, terms, and practices common to the industry on the following YouTube channel. It is put on by the incubator program I’ve “finagled” my way into. The cover things like the type of business you should  file, different sources of financing and how the work, even diving into different components of operating agreements in common in deals. Take a look see. It is at UsparkFoundryTV 

This incubator has been a great way to stay focused, learn or perfect new skills, tap into a shared network of resources, and meet some great people. I left the state to go pitch and a funny thing happened while I was gone. Another local Angel investor groupwas visiting our incubator hub and upon hearing where we were (one other team, CupAd, was also at the CrowdPitch and won it btw) have expressed an interest in talking with us.

Oh I guess that is another change I should have mentioned. We are seeking a single angel investor to invest between $50-75K in order to help get our site development moving faster and finish testing our market assumptions. For example, this next week or so we’re having a bunch of our iMarketers (t-shirt wearers) wear shirts with text message codes (thanks O-codes) on them to get some baseline data of how effective t-shirt advertising is. So if  you see a tshirt with a text message code please text it in-they’ll be in CA, OR, WA, AZ, UT, ID, NE, DE, GA, and a few other states. So keep your eyes peeled the last week of July. We’re also going to be having others count the number of people they pass in a day so we have comparable numbers to other forms of advertising. If anyone wants to do their own tally feel free to leave a comment on this blog with the result of your experiment. We’ll gladly share the results with others.

Stay on target…

March 4th, 2010

Yesterday, I spent doing some initial market validation for Tshirts4hire.com as I attended a lunch put on by Corporate Alliance, a business networking group, and a weekly gathering at Gangplank Utah.  I had a chance to talk with businesses owners about what appealed to them about what we’re offering and a group of college students about what reservations and questions they had.

The information wasn’t new but the emotional connection was. Business owners got very excited about the ability to target specific groups, demographics, or geographic locations. Price didn’t even come up in the conversation even with some start-ups later in the day which kind of surprised me. It also helped to hone our focus on what we need to be sure we get right or what is most valued.

Conversations with students were more around how everything worked in the process. Again they helped to focus our efforts on being extra sure that we’re clear and transparent with the entire process. After they understood how everything worked most thought it was a great idea and knew someone who would “totally do this” though interesting to note it wasn’t something they were itching to do themselves.

I’ve got to investigate that a little more to allow for a quicker adoption by everyone instead of just a particular target group (our love group). Any insights from anyone as to possible barriers as to why you wouldn’t want to get paid for wearing a t-shirt?

Success going once… going twice…

February 5th, 2010

I had the opportunity to listen to, former CEO of eBay, Meg Whitman. She was promoting her new book (The Power of Many) and currently on the campaign trail in her quest to become the next Governor of California. (BTW her platform she shared is focused on job creation, reducing government spending, and updating the infrastructure for any CA readers)  As she paraphrased the book’s contents she talked about two characteristics that allowed eBay and many other companies to be successful.

Successful companies have

  1. A disruptive technology or a feature that creates value that wasn’t there before
  2. Some emotional need or component that is fulfilled when customers experience a service or product.

This caused me to reflect on Tshirts4Hire.com (check out this previous post for better understanding of what the company is all about. What is the technology or feature that adds previously unrealized value?

 Similar to eBay’s model I think it is the platform the space for businesses, bloggers, organizations, etc. to connect with Social Media Marketers who are willing to rent their wardrobe and share their online influence to drive traffic and customers their way.

What emotional need is met?

This is something I’m still kicking around. Meg talked about how eBay focused just on the collector community initially and that it created a community of people with common interests. This later would translate into the thrill of the hunt or bargain during an auction; the anticipation or “I’m next” feeling.

I don’t think it is the same thing for us.Tshirts4Hire is about providing options to creative and/or hard working individuals; helping them become self sufficient. It also creates a new kind of permission marketing for advertisers.

The t-Marketers (T-shirt-wearing Marketers) are consumers that are often the ones generating their own leads talking to local businesses that they would not mind representing to their online community (spammers don’t have many friends).

It is always easier to promote something you believe in or enjoy and ultimately we all are influenced by someone. We tend to even get and follow medical advice from our friends or acquaintances before we’ll go to a doctor.

This creates a way for companies to capitalize on the loyal fan base, creating self-produced testimonials and mini-commercials that can then be leveraged to sway those who haven’t yet experienced the product or service. If you’re lucky it can go viral (a demonstration of the power of many) and the company finds an audience larger than the Super Bowl or a new set of customers/application. Think of how much traction Subway has gotten out of Jared’s subs only diet.

 I’d be interested to hear what others think. Is this something that creates unrealized value? What if any emotional needs are met?

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